Problem: Low performance in prospecting campaigns led to limited account spending.
Solution: By creating a new strategy of audience testing, we increase the yearly prospecting ROAS by 86.72%, allowing us to increase the investments and revenue later on.
Prospecting Audience / ROAS / Audience Tests
#2 Drop on customer Acquisiton Cost
Problem: High CAC coming from US customers in comparison to account performance in other countries.
Solution: New testing method based on email lists and competitor audiences , together with the spending strategy divided over the week days.
Customer Acquisition Cost / Data Analysis / Budget Strategy
#3 Improvement on Cost per Lead
Problem: Constant increase on cost per lead detected in the account.
Solution: Creative tests focused on specific products and rotated based on demand, reducing cost per lead by 46.57%.
Lead Generation / Testing of Assets / Cost per Lead
#4 Drop on Cost per Click
Problem: High Cost per Click compromising the business Revenue and ROAS
Solution: Budget focus shift to dynamic catalog ads based on selected product sets based on performance for each audience